VarypilotThree clear plans for your experimentation practice. Choose monthly billing or get one month free with annual billing. For requirements beyond Enterprise, talk to us.
Payment method required. Auto-renews after the trial.
Payment method required. Auto-renews after the trial.
Subscription renews automatically.
Scope and pricing agreed together.
Start checkout by November 12, 2026 at 07:40 AM GMT+1 and complete it within the checkout’s displayed validity. New subscribers receive 15% off monthly or annual Pro renewals while that Pro subscription stays active. The discount starts after the 7-day free trial and cannot be combined with another promotion. One free trial per account across Starter and Pro. A payment method and explicit renewal consent are required. After the offer ends, Pro remains available with a 7-day trial at standard pricing.
Annual billing costs 11 monthly payments for 12 months of access. Applicable taxes are shown before you confirm payment. One free trial per account: 30 days on Starter or 7 days on Pro. You can manage renewal, your billing interval, payment methods, and invoices from your profile.
Start with focused A/B testing, then unlock advanced experiments and automation with Pro. SDKs, QA tools, analytics, team access and MCP connections are included in every plan.
| Capabilities & allowances | Starter | Pro | Enterprise |
|---|---|---|---|
| Variations per experiment | 2 | 16 | 16 |
| Monthly unique visitors | Smaller audiences | 500 000 | Unlimited above 500,000 |
| Connected domains | 1 | 3 | 5 |
| Free trial, once per account | 30 days | 7 days | No trial |
| Experiment design | |||
| Multipage journeys | Not included | Included | Included |
| Audience personalization | Not included | Included | Included |
| A/B tests | Included | Included | Included |
| Multivariate tests | Not included | Included | Included |
| Weighted variations & traffic allocation | Included | Included | Included |
| URL targeting | Included | Included | Included |
| Advanced audiences & exclusions | Not included | Included | Included |
| Scheduling & guardrails | Not included | Included | Included |
| Variations & visual editing | |||
| A clear control & variation payloads | Included | Included | Included |
| On-page visual editor | Included | Included | Included |
| Local preview & undo | Included | Included | Included |
| Draft, publish, pause & complete | Included | Included | Included |
| QA & developer tools | |||
| Script-tag QA inspector | Included | Included | Included |
| Force a variation in preview | Included | Included | Included |
| Browser & server consistency | Included | Included | Included |
| Consent, exposure & event checks | Included | Included | Included |
| Results & measurement | |||
| Primary & secondary goals | Included | Included | Included |
| Conversion & revenue analysis | Included | Included | Included |
| Confidence intervals & planning | Included | Included | Included |
| Sample ratio mismatch diagnostics | Included | Included | Included |
| Integrations & delivery | |||
| Browser, Node.js, PHP 7+ & GTM | Included | Included | Included |
| Projects, domains & environments | Included | Included | Included |
| Version history & rollback | Included | Included | Included |
| Environment-scoped credentials | Included | Included | Included |
| Team, privacy & AI connections | |||
| Owner, admin & viewer roles | Included | Included | Included |
| Consent & retention controls | Included | Included | Included |
| ChatGPT, Claude & remote MCP | Included | Included | Included |
| Browser WebMCP & revocation | Included | Included | Included |
Custom plans are scoped together. Tell us about your traffic, domains and integration requirements. Talk to us
Explore the workflow behind each capability, from your first hypothesis to production delivery.
Starter includes one connected domain, Pro includes up to three, and Enterprise includes up to five. Each plan includes multiple experiments, team permissions, browser and server integrations, and conversion and revenue analysis. Pro includes 500,000 unique visitors per month. Enterprise includes unlimited monthly visitors for traffic above 500,000. Need a different scope? Tell us what you need.
Choose Pro and complete secure checkout with a payment method. Nothing is charged for the first seven days. Afterward, your saved payment method is charged automatically at your selected monthly or annual rate, plus applicable taxes, unless you turn renewal off before the trial ends. Black Friday subscribers receive 15% off Pro renewals while that subscription stays active. One free trial per account across Starter and Pro.
A payment method is required to start a Starter trial. The trial automatically becomes a paid subscription after 30 days at the price and billing interval you chose, unless you turn automatic renewal off in your profile before it ends. Trial and renewal reminders make the next payment date clear. One free trial is available per account across Starter and Pro.
Annual billing is one payment equal to 11 monthly payments, covering 12 months of access. Monthly subscriptions renew each month; annual subscriptions renew each year. Applicable taxes are shown before you confirm payment.
Manage automatic renewal, payment methods, invoices, and billing-period changes in your profile. Turning renewal off keeps your current access until its end date. An active subscription is required to run experiments afterward. Past results remain accessible to the billing account owner; teammate access is suspended until the subscription is active again.