Varypilot
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THE EXPERIMENTATION WORKSPACEA little curiosity changes everything.

One question.
More possibility.

Turn what if into what works. Test your ideas, understand your audience, and give your next move a clearer direction.

Start experimentingSee how it works
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A OriginalB VariationIllustrative demo
Create. Experiment. Understand.Scroll to explore
FROM OUR PROJECTS
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FROM QUESTION TO EVIDENCE

From configuration to evidence.

01 THE QUESTION

Configure your experiment.

Set your hypothesis, target URL and traffic split. Keep Development and Production separate.

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Compare the studio and room photos side by side
02 THE EXPERIMENT

Inspect every variation.

Open the Varypilot inspector on your page. Compare server and browser assignments, preview variations and inspect elements without recording QA traffic.

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03 THE DECISION

Measure what matters.

Review visitors, conversions and revenue alongside data quality. Real results appear when your experiment receives events.

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A team comparing campaign ideas, creative work and data
CREATIVITY, MEET EVIDENCE.

Big ideas.
A fair test.

From your next campaign to your next product launch. Find the version worth moving forward with.

Meet your QA companion
Campaigns. Products. Experiences.
A colorful running shoe photographed against a yellow background.campaign-creativeCampaign illustration
VARYPILOT QA · ON YOUR PAGE

Every detail.
Before everyone.

Inspect an element, preview a published variation and check your integration. Right where your QA team already works.

  1. 01Inspect the selected element
  2. 02Preview server-rendered variations
  3. 03Compare server and browser assignments

QA mode pauses Varypilot experiment analytics.

Download the scriptInstallation guide
Script-tag integration · built into your page
THE PRODUCT

Everything your experiment needs.
Room to focus on what matters.

A deliberate workflow for product teams and the developers who bring their ideas to life.

Give your hypothesis a fair test.

Create a control and variations, choose your primary and secondary goals, and define the measurement plan before publishing.

A deliberate path to production.

Keep domains and environments organized by project. Review configuration versions and delivery status before sending traffic.

Measure the outcome that matters.

Track conversion events and revenue. Read visitor counts, confidence intervals, and sample ratio mismatch diagnostics from recorded data.

Meet your application where it is.

Use browser, Node.js, PHP, or Google Tag Manager. Stable visitor identifiers produce consistent assignment across your integration.

Make consent part of the design.

Grant analytics consent explicitly before recording exposure or events. Configure retention and request deletion for visitor data.

A workspace with clear responsibilities.

Invite teammates with owner, admin, or viewer permissions. Keep experiment setup, results, and workspace activity together.

A GOOD QUESTION CAN START ANYWHERE

Your workspace.
A conversation away.

Bring Varypilot into ChatGPT or Claude. Ask the right questions, shape a draft, and decide what happens next.

Open AI connectionsRead the MCP guide
Interactive demonstration

Connect your workspace

Add this MCP address in your client's connector settings.

https://app.varypilot.com/mcp

Choose a workspace and grant only the permissions you need.

Open the connection guide

Example only. No account connection or live traffic.

A PLAN FOR YOUR NEXT STEP

Start with a clear question.
Grow at your own pace.

Starter, Pro, Enterprise, or a plan built around your requirements. Choose monthly or annual billing.

Starter

30-day free trial
€539per month · billed monthly
For smaller monthly audiencesA focused workspace for your first connected site.
  • One connected domain
  • Original + one variation
  • MCP connections included
Start 30-day trial

Payment method required. Auto-renews after the trial.

Pro

7-day free trial
€1 020Black Friday −15%€867per month · billed monthly
500,000 unique visitors / monthIncluded monthly traffic across your connected sites.
  • Up to three connected domains
  • Advanced tests & automation
  • MCP connections included
Start 7-day Pro trial

Payment method required. Auto-renews after the trial.

Enterprise

No trial
€1 979per month · billed monthly
Unlimited monthly unique visitorsFor traffic above 500,000 unique visitors per month.
  • Up to five connected domains
  • Everything in Pro
  • MCP connections included
Choose Enterprise

Subscription renews automatically.

Custom

Tailored
Let’s talkA plan for your requirements
Tailored traffic & domainsDiscuss your rollout and integration needs.
  • Discuss traffic and domain needs
  • Plan your integration
  • MCP connections included
Talk to us

Scope and pricing agreed together.

Black Friday Pro offer terms

Start checkout by November 12, 2026 at 07:40 AM GMT+1 and complete it within the checkout’s displayed validity. New subscribers receive 15% off monthly or annual Pro renewals while that Pro subscription stays active. The discount starts after the 7-day free trial and cannot be combined with another promotion. One free trial per account across Starter and Pro. A payment method and explicit renewal consent are required. After the offer ends, Pro remains available with a 7-day trial at standard pricing.

Annual billing costs 11 monthly payments for 12 months of access. Applicable taxes are shown before you confirm payment. One free trial per account: 30 days on Starter or 7 days on Pro. You can manage renewal, your billing interval, payment methods, and invoices from your profile.

Compare all features & pricing

See the full feature guide, traffic allowances and billing details.

BUILT FOR YOUR STACK

Your application.
A consistent experiment.

Browser, Node.js, PHP, and Google Tag Manager integration with explicit consent and stable assignment.

Read the integration guides
JavaScriptNode.jsPHPGoogle Tag Manager
A FEW GOOD QUESTIONS

Clear before you commit.

Will creating a draft change my website?

Creating a draft saves a configuration. Visitors are assigned to an experiment only after you publish it and integrate the SDK.

How does the Starter trial work?

Starter includes a 30-day free trial with a payment method upfront. After the trial, it renews automatically at the price and interval you selected unless you turn renewal off in your profile before it ends.

Does the SDK record analytics events without consent?

Event tracking requires explicit analytics consent. Connect consent updates from your consent-management platform before recording exposure or conversion events.

Can I manage my subscription?

The billing account owner can manage renewal, billing period, payment methods, and invoices from their profile. Stripe handles secure checkout and the customer portal.

Where will my experiments appear?

Your signed-in workspace shows your projects and recorded experiment data. New accounts begin with an empty workspace.

LESS GUESSWORK. MORE POSSIBILITY.

Your next good decision
starts with a better experiment.

Create your workspace